Recently, Barking Dogs created a promotion for Sony Pictures Entertainment that stopped traffic. Literally. Showcasing the new film, "Spider-Man," Barking Dogs flexed its muscle to get this enormous inflatable replica of Spider-Man created. Hanging from buildings around the world to coincide with the launch of the film (May 3, 2002), the Barking Dogs Spider-Man is 60-feet tall, and a slim and trim 400 pounds.

• more than 388,800 square inches of vinyl-coated nylon
• 120,000 individual stitches hold Spider-Man together (that's 80 miles of thread!)
• 60' L x 34' W x 15' H
• able to scale tall buildings in a single crawl

The publicity machine was also in high gear, as word spread about Spider-Man sightings around the world.

Spider-Man the inflatable made his debut at Showest during the week of March 5, 2002 at the Paris Hotel in the Las Vegas. His building of choice: the Arc de Triumph. But there have also been multiple sightings in some of the most famous cities on their most famous landmarks: In Los Angeles, San Francisco, New York, Toronto, Mexico City, Tokyo and Berlin. Proving once again, that Spider-Man isn't the only one who's an international phenomenon. So is Barking Dogs.