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Barking Dogs Promotions
Santa Clarita, CA
tel (661) 297-0500
fax (661)
297-0909
topdog@barking-dogs.com
This has been an
Production
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Sebastian
International, Inc. |
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Sponsorship/Cross
Promotion |
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N/A |
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A
partnership between a beauty manufacturer, Chrysler and MTV to sponsor the
first annual VH-1 honors awards show.
- Consumer instant-win sweepstakes to promote show and
air date
- Over 15,000 salons nationwide participated with instant-win
sweepstakes counter cards, posters and game cards displayed
- Partnered with Chrysler to give-a-way a car to grand
prize winner
- Promotional spots aired on VH1 prompting consumers
to visit a Sebastian salon to enter the sweepstakes.
- Over 1.5 million game cards were distributed
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