Barking Dogs Promotions
Santa Clarita, CA
tel (661) 297-0500
fax (661)
297-0909
topdog@barking-dogs.com
This has been an
Production
CLIENT
Fox Kids Network/Saban
Entertainment, Inc./Bandai America, Inc.
TYPE
Mobile Marketing Tour
YEAR
1999, March thru October
SYNOPSIS
Together with Saban and Inflatable
Design Group, Barking Dogs created a 5,000 square foot inflatable theme
park that contained bounces, wall climbs and a slide, all to promote the
Power Rangers television series and toy line. We toured 31 markets, visiting
over 60,000 fans with the Power Rangers Intergalactic Encounter.
Branded: "The Power Rangers
Lost Galaxy Intergalactic Encounter"
Venue: Wal-Mart store parking
lots
In-store sweepstakes; winner
won the attraction for a private party for them and 30 guests
Traveling Power Ranger truck
with full color graphics generated millions of impressions - traveled
over 20,000 miles in N. America
Power Rangers toy sales increased
an average of 400% per store on event days
On event days, Wal-Mart stores
enjoyed a 40% sales increase in general merchandise
Recognized by the Guinness
Book of World Records as the world's largest inflatable structure.
Granted numerous industry
awards: 1999 PMA's Silver Reggie, TAG, Golden Marble, EMMA and named
"Promotion of the Year" by Brandweek.