Barking Dogs Promotions
Santa Clarita, CA
tel (661) 297-0500
fax (661)
297-0909
topdog@barking-dogs.com
This has been an
Production
CLIENT
Fox Kids Network/Saban
Entertainment, Inc./Bandai America, Inc.
TYPE
Mobile Marketing Tour
YEAR
2001, May thru October
SYNOPSIS
This mobile marketing tour is designed
to promote both the Power Rangers television series and the toy line.
We're going on the road in a custom 3-dimensional and 4-dimensional virtual-reality
ride. We call it the time-blaster and it brings the series to life for
tens of thousands of kids. And even their parents. Feel the wind, smell
the action, experience the mist, ride the motion.
Branded: "The Power Rangers Time
Force Time Blaster"
Touring 22 markets in N. America
Visiting 43 Toys R Us stores
Fully integrated in-store sweepstakes;
1. On-air promotion supported by front-of-store feature shops, window
signing, Toys R Us national circular space, a 30-second promotion spot
on Fox Kids Network, online presence on Foxkids.com, Fox Kids magazine
advertising and mention on the Fox Family Countdown Radio Show.
2. The grand-prize winner will win the opportunity for the Time Blaster
to dock at his or her local Toys R Us and a private VIP party.
Tour is supported by: Toys R Us window
signing & bag stuffers, online presence on Foxkids.com, Fox Kids
magazine advertising, Fox Kids Network affiliates and mention on the
Fox Family Countdown Radio Show.
Traveling Power Ranger truck with full
color graphics will generate millions of impressions - traveling over
15,000 miles in N. America.